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Wednesday, June 13, 2007

Charmaine Pledges Allegiance to TVB At "Drive of Life" Shanghai Promotion

[Ta Kung Pao & The Sun 13/06/07]

To celebrate the tenth anniversary of the return of Hong Kong to China, China Central Television (CCTV) and TVB have joined together to produce 60-episode series "The Drive of Life" to mark the occasion. At the opening of the 13th Shanghai Television Festival today, a special media event was held and attended by cast members including Damian Lau, Michael Miu, Joe Ma, Raymond Lam, Ng Wai Kwok, Sheren Tang, Charmaine Sheh, Myolie Wu, Toby Leung and Maggie Chan. Jessica Hsuan was absent as she had to promote her mainland series "Life has Tomorrow", but she did appear at the cocktail party later. As for suggestions that her allegiances with TVB were weakening, she denied this saying: "I have worked with TVB for fourteen years now, so how could we fall out? I am just splitting my presence." TVB General Manager Mr Stephen Chan indicated that the series will begin airing on the 30th June in China and on 16th July in Hong Kong.

At the press conference, the cast members showed their support for the show, sharing their strongest memories and experiences. They all pledged to do their very best to make the series the most popular show of the year in China. Having found success in "Heart of Greed" earlier in Hong Kong, but not breaking any records with the final episode, TVB has strong expectations for the series because this is their first collaboration with CCTV and also its key to the mainland marketplace. As they will be airing the Mandarin version in China and the Cantonese version of the show in Hong Kong, then TVB are not worried about pirate copies of the series appearing before the series is aired in Hong Kong and affecting ratings. Having been rumoured to be attracted to move to ATV in exchange for $10million, Charmaine indicates that this is just rumours and she has not left to join the competitor.

The ladies were all dressed up in their finery for the event, but Sheren wore a rather androgenous outfit and did not attract attention like the other female stars. She said: "I am not as versatile as the three young flowers, so I have decided to go for a more classical look." Raymond was dressed like a waiter and caused a few laughs. During the event, Charmaine and Joe kept their distance from each other until they were forced to stand together for the group photo. Toby was placed with Charmaine in the centre of the photo, whereas Sheren was positioned to one side, perhaps due to the influence of Toby's father who is a TVB executive. Charmaine adds that she has quite a few kissing scenes with Raymond and the the most memorable was one where her estate agent character is trying to talk Raymond into buy an apartment and he says he will buy an apartment for each kiss she gives him, so she has to kiss him all over the cheeks and forehead.

News translation credit to Em TVBspace.

Scroll down for pictures...


Press conference clip from Sohu

Press conference clip from

Download the clip here.

News clip from Sina: Excited fans at Shanghai airport

News clip from TVB (Pay TV) at airport

Credit to

(ebuzz) DOL cast: Packed schedule ahead

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Pictures at Shanghai airport:

Arriving outside:

Press conference:

Geely's interview:

Sohu interview:

There are simply too much pictures, so I just uploaded Charmaine's.

This is very cute - Joe spotted Charmaine's fans (easy, we even have a car with Charmaine's picture all over) and asked if he could have the official fanclub T-shirt. They gave him one and he asked Charmaine's autograph and put that shirt on! LOL...

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Pictures credit to Faye and

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